It was founded to build the knowledge and capacity of those seeking to strengthen their changemaking efforts by establishing best practice for impact communications and ensuring those best practices are adopted widely and effectively.
By undertaking new research, synthesizing and crystallizing existing practice, and providing critical communications support the Center is a resource for those wishing to communicate their issue to the right audience in a way that will achieve the desired outcomes.
The CFIC has US 501(c)(3) tax exempt charitable organization, and donations are tax deductible. What are 'Impact Communications'?
'Impact Communications' are any form of information or message transmitted to an audience with the purpose of advancing a cause, soliciting support, provoking empathy or changing a behavior in the audience.
Typically, these messages are transmitted through written, visual and audio means from an advocacy organization, political candidate, charity, educational institution or government agency. Often these sorts of communications will be in the form of TV advertisements, social media content, website content, newspaper op eds, podcasts, and emails, but they may also be much broader than this: street art and graffiti, billboards, conversations, performance and much much more. What does the CFIC do?
The Center for Impact Communications empowers those creating communications and campaigns with a purpose to do so more effectively.
It predominantly does so through:
- research designed to measure the impact of various forms of communications approaches;
- education and training of those engaging communications techniques in their work;
- amplification of underrepresented voices in the media;
- and organization of efforts to distill best practice and form connections between those endeavoring to have an impact through their communications.
The CFIC also partners with a broad range of research institutions, NGOs, foundations and for-benefit social enterprises and B corporations to advance the mission of social change through more impactful communications, campaigns and partnerships.
If you have a research project or research project idea, you can apply to become a Center for Impact Communications Fellow. Fellows gain the benefit of promotion of their research, advice on research design and execution, and access to a network of likeminded communications and research professionals. Contact us for more details on becoming a Fellow.
If your organization lacks the resources to engage professional communications support, but have an important story to tell, contact us for pro bono advice and support
Our Members portal offers those working to change the world through effective communications the opportunity to share and collaborate with others doing the same, in an environment that encourages transparency, sharing and experimentation. Click here to apply for an invite to the CFIC Members Portal.